AGE: 20 - 35
MAKEUP LOVERS
Users who are loyal to buying and understanding cosmetics, have a certain purchasing ability, and like makeup
MAKEUP BEHAVIOR
• When do you use makeup in your day-to-day life?
• Does your makeup behavior change from the weekday to the weekend?
• What is the best experience you’ve had with makeup?
• What is the worst experience you’ve had with makeup?
PURCHASING BEHAVIOR
• How often do you purchase makeup?
• What influences you or triggers you to purchase makeup?
• After you purchase a product, what is the life cycle of that product?
• What is the best buying experience you’ve had?
• What is the worst buying experience you’ve had?
• If you can solve any problem you have with makeup, what would you do?