PAINTBOX

Role

UX, UI, Motion Design

Timeline

03 / 2020 - 05 / 2020

A mobile product that helps makeup lovers recording and managing cosmetics easily.

ABOUT

Paintbox is a convenient tool to help makeup lovers' life better, users can scan their own cosmetics to record their cosmetics and the notification system will remind users to avoid products expire. A realistic and practical product to solve the target audiences' problems.

Research

Target
AUDIENCE

AGE: 20 - 35

MAKEUP LOVERS

Users who are loyal to buying and understanding cosmetics, have a certain purchasing ability, and like makeup

Research

the learning
goals

MAKEUP BEHAVIOR

• When do you use makeup in your day-to-day life?
• Does your makeup behavior change from the weekday to the weekend?
• What is the best experience you’ve had with makeup?
• What is the worst experience you’ve had with makeup?

PURCHASING BEHAVIOR

• How often do you purchase makeup?
• What influences you or triggers you to purchase makeup?
• After you purchase a product, what is the life cycle of that product?
• What is the best buying experience you’ve had?
• What is the worst buying experience you’ve had?
• If you can solve any problem you have with makeup, what would you do?

Research

LEARNING
& FINDINGS

MAKEUP BEHAVIOR

Finding 1

The average time interviewees spend doing their makeup is 15 minutes, for normal occasions, and over 30 minutes for special occasions.

Finding 2

30% of interviewees will learn how to do their makeup from Youtube videos, but most of them believe their own makeup skills are enough for their daily makeup.

PURCHASING BEHAVIOR

Finding 1

People stop buying useless cosmetics and stop trying new products when they find out the right cosmetics for their skin and style. Also, over half of them prefer to buy cosmetics onsite.

Finding 2 ( Pain point )

Most of the interviewees buy large amounts of cosmetics during sales events. They often forget what kind of products they already own, don’t fully use the product & place it somewhere until it expires.

PROBLEM STATEMENT

“I am Nina who is a shopaholic, I’m trying to stop buying similar cosmetics to save money and use up all the products before they expired. But I can’t because I often forget what kind of products I've already owned and put it somewhere until it expires.”

Ideation

CONCEPT
& FEEDBACK

CONCEPT 1

Scan and Record

Testers scan and edit all the product information shown on the screen.

Feedback

Testers are confused with the notification switch.

Testers prefer fewer categories.

Testers are more careful about the expiration date after the product opened.

CONCEPT 2

Scan and Record

Testers scan and manage their products through different colors.

Feedback

Testers can't remember categories through color settings.

Testers prefer horizontal categories.

Testers can't understand what the settings icon for.

Prototype

USABILITY TESTING
& SYNTHESIS

Solution

VISUAL DESIGN

ADD ITEM

Testers care about the fresh date after opened item, also they want to know the expiration date with the unopened product. So I separated add item as two processes to make the expiration date more clear for users.

NOTIFICATION AND RENEW

Testers want to renew products through this app, also renew feature can bring more business chances.

LInk to prototype

Project takeaway

We follow the principle of LEAN UX to explore our study, compared to the real industry work, this project I stood on a high-level role of this project, kind of like the CEO of Paintbox. I got lots of different insights from my target audience, but I have to keep in mind to build an MVP which is to make the functions of this product as easy as possible meanwhile make the solution stick with the core problems of the target audience. So when my target audients told me they really want to try this product in real life gave me an unprecedented achievement that is hard to get from industry work.
Overall I really appreciated the studying program to do such rewarding work with the instructor and students and all the interviewees.

PAINTBOX

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